Beverage discovery and tastings
Guided tasting moments that give guests a reason to explore something new.
Frontline Tastings
Bring Frontline Tastings to Your Next Event
Frontline Tastings turns your happy hour, reception, or social gathering into an experience filled with great beverages, fun personalities, and stories your guests will remember. Our veteran and first responder entrepreneurs bring their brands to life, sharing the people, purpose, and personality behind every pour. Whatever your event or conference is about, we build an experience that fits your crowd.
What C.R.A.F.T. brings to the table
Save time, money, and planning resources while adding entertainment value and showing your support for veteran entrepreneurs. We also create videos and social media content and bring creators and influencers into the experience to help tell the story online—with your organization recognized for making it happen. C.R.A.F.T. is a 501(c)(3) nonprofit. Bringing us to your event creates real visibility and opportunity for the entrepreneurs we serve, while giving your guests new favorites, great conversations, and a seriously good time. You bring the occasion. We bring the brands, the stories, and the fun.
Why hosts bring us in
An experience guests remember
Bring people together through discovery, conversation, and the enjoyment of sharing a great pour.
Real people behind the brands
Introduce guests to the stories, service, and entrepreneurship behind participating veteran and first responder brands. Founder participation depends on availability.
A mission guests can connect with
Show how hosting CRAFT helps create visibility, relationships, and opportunities for independent beverage entrepreneurs.
Built around your event
CRAFT works with organizers to determine an appropriate format based on the venue, audience, schedule, location, and goals.
Connections beyond the glass
Create opportunities for conversation among guests, founders, hospitality professionals, buyers, and community partners.
Bring Frontline Tastings to Your Next Event
Built around your venue, audience, schedule, and goals.
What the experience can include
These are possibilities we discuss during planning. Every experience is shaped around your event — not every request includes every element.
Brand storytelling and founder conversations
The people behind participating brands share their service, their craft, and how the business began.
Learning about participating products
Guests learn what they are tasting, how it is made, and where to find it after the event.
Social connection and networking
Room for conversation among guests, founders, hospitality professionals, buyers, and community partners.
Built into your event format
Conferences, receptions, charity events, corporate gatherings, and community celebrations can all host an experience.
How It Works
- 1
Tell us about your event
Submit your location, audience, timing, and goals.
- 2
Build the plan together
CRAFT follows up to discuss the format, participating brands, venue requirements, and scope.
- 3
Bring people together
Deliver an agreed experience built around discovery, connection, and the CRAFT mission.
Availability, participating brands, pricing, and beverage service arrangements are confirmed during planning.
Moments from Frontline Tastings
Scenes from C.R.A.F.T. experiences with the founders and guests who make them happen.
Bring the experience to your event
Tell us what you are planning and we will follow up to discuss how CRAFT could be part of it.