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Veteran Impact Meets Consumer Choice
The People's Pour Awards™ powered by The Bar Book combines industry analysis and consumer data insights with the mission-driven impact of C.R.A.F.T. Brewing & Distilling.
Together, we unite data, storytelling, and community support to spotlight exceptional brands while directly strengthening the veteran impact across the adult beverage and hospitality ecosystem.
What Are the People's Pour Awards™ — And Why C.R.A.F.T. Chose It
The People's Pour Awards™ is a modern recognition platform built around one simple belief: the best brands earn loyalty not just from judges — but from the people who drink them.
Designed to blend real consumer engagement with industry insight and data-driven analysis, the People's Pour goes beyond traditional award programs. It doesn't rely solely on closed-door panels or isolated tastings. Instead, it reflects authentic connection — the brands people discover, enjoy, and proudly share.
For C.R.A.F.T. Brewing & Distilling, that approach matters. This platform allows us to:
- Elevate veteran-founded and veteran-supporting brands
- Amplify real consumer voices and brand storytelling
- Connect awards to workforce development and scholarship impact
- Turn visibility into meaningful community growth
The People's Pour Awards™ is more than a competition. It's where consumer choice meets veteran impact — celebrating excellence in the glass while strengthening the community behind it.
Award Categories
Recognition across multiple dimensions of excellence
Best Veteran-Owned Brewery
Best Veteran-Owned Distillery
Excellence in Innovation
Community Impact Award
Nominations Opening Soon
Know a deserving veteran-owned brewery or distillery? Stay tuned for our nomination period announcement.