News, insights, and stories from the veteran craft community
A new nonprofit connecting veteran entrepreneurs with the beverage industry has grown to 120 organizations in less than a year.
Inside C.R.A.F.T. Frontline Tastings in Tampa, veteran entrepreneurs shared the brands they’re building, the challenges of breaking into the beverage and hospitality industry, and the connections helping create new opportunities.
Some partnerships are built through strategy. Others start with a conversation that just clicks. When we met Peter Rossi, we immediately saw more than a legal expert—we saw a partner who understands what it takes to build and protect a business in a complex, regulated industry. Now, as Rossi Law Offices joins C.R.A.F.T., we’re bringing that expertise directly to the brands, founders, and operators who need it most.
It’s not about what’s in your glass—it’s about who you’re sharing it with. That belief is what brought C.R.A.F.T. and Whiskey Valor together. Through a shared commitment to responsible drinking, veteran support, and meaningful connection, this partnership is helping redefine what it means to truly enjoy the moment.
From Service to Entrepreneurship — Why C.R.A.F.T. Exists (photo credit Mount Vernon, Washington's Grist Mill and Distillery)
The craft beverage world has grown into one of the most creative and exciting sectors in American entrepreneurship. Craft distilleries, breweries, and beverage innovators are not just producing drinks—they are telling stories, building communities, and creating brands that reflect heritage, service, and passion.
Behind many of America’s most inspiring craft breweries and distilleries are veterans — men and women who once wore the uniform, led teams under pressure, and served something greater than themselves.
Discover more from C.R.A.F.T. Brewing & Distilling
