How C.R.A.F.T. Helps: Connect, Empower, & Grow
Tasting Table Series
Our Tasting Table Series brings people together around a shared table to celebrate the makers behind the pour. Each event highlights exceptional veteran- and first responder-owned producers, local farmers, and independent brands connected to the C.R.A.F.T. mission. These gatherings serve as both voices for the community and fundraisers for our mentorship, education, and history programs. Every plate shared and every glass raised helps preserve tradition and create opportunity for those who serve.
The People's Pour Awards™
Our signature Beer & Spirits Competition celebrates the best of what the C.R.A.F.T. community has to offer. Focused on brands connected to our mission, the competition introduces these producers to new audiences and lets the public cast their vote through the People's Pour Awards™. It's more than a contest — it's a platform to showcase quality, creativity, and the craftsmanship of those who pour their service into every bottle.
Partnerships
C.R.A.F.T. proudly partners with organizations across the country that share our commitment to veterans, first responders, and small producers. Through collaborative efforts with community groups, educational institutions, and industry associations, we amplify impact — funding scholarships, supporting training initiatives, and expanding access to opportunity for those who have served. Every partnership strengthens the bridge between service and success in the brewing and distilling world.
Training & Education
We're developing training programs designed to grow experience, develop talent, and build the next generation of innovative leaders in the beverage industry. From hands-on production workshops and business mentorship to leadership development, our educational initiatives help veterans and first responders translate their discipline, teamwork, and passion into thriving careers. When we invest in knowledge, we invest in sustainability — for both people and craft.
Mentorship
Mentorship is the foundation of who we are — and what the military does best. Through the C.R.A.F.T. Mentorship Network, we connect veterans who want to enter the adult beverage industry with those already leading within it. Our mentors provide guidance, connections, and shared experience — ensuring no one walks this path alone. Together, we are building a powerful support network where veterans lift each other up, one pour at a time.
The Veterans' History Project
The story of America's beverage industry is also the story of its veterans. Our Veterans' History Project seeks to illustrate, preserve, and share the influence of those who've served — from the earliest days of the American Revolution to the distilleries, breweries, and bars shaping today's landscape. Through interviews, archives, and storytelling, we honor the men and women whose service continues to define the flavor of our nation. This living history ensures their legacy will never be forgotten — and always be celebrated.
Where Your Support Goes
Fund scholarships and training programs for veterans and first responders
Sponsor mentorship connections and career pathways
Preserve history through documentation, research, and storytelling
Host community events that unite and inspire
Provide direct support to small, independent producers aligned with our mission
Every dollar is a step toward preserving tradition, empowering entrepreneurs, and building a stronger, more connected community — from field to glass.
About the Organization
Coalition to Represent American Flavor & Tradition (C.R.A.F.T.) is a national nonprofit serving the veteran and first-responder craft beverage community — from production and distribution to hospitality and retail. C.R.A.F.T. is a 501(c)(3) public charity (EIN 41-2963950), tax-exempt effective December 8, 2025. Contributions are tax-deductible to the extent allowed by law.
Mission & Geographic Scope
C.R.A.F.T. advances veteran and first-responder entrepreneurship across the craft beverage industry — brewing, distilling, hospitality, and distribution — connecting independent producers with the resources, networks, and audiences that help them grow. We serve veteran- and first-responder-owned brands across the United States.
Leadership
C.R.A.F.T. is guided by a dedicated board of directors. Meet our board.
Contact
Email connect@supportcraft.org.