Built by Service. Driven by Purpose.
C.R.A.F.T.
Coalition to Represent American Flavor & Tradition
C.R.A.F.T. supports veterans who continue serving through brewing, distilling, hospitality, distribution, and entrepreneurship — creating opportunity, connection, and lasting impact through every pour, partnership, and shared moment.
Donations as small as $5 a month help C.R.A.F.T. continue creating real opportunities for veteran and first responder entrepreneurs across the adult beverage industry. Your support helps fund industry events, business development, mentorship, media exposure, hospitality partnerships, and the connections that help veteran-owned brands grow, compete, and thrive.
““No matter what you choose to enjoy, choose a veteran-owned brand and share the moment. The people, the purpose, and the stories behind every pour are what truly make the moment worth sharing.””
From the Field
Past Experiences
Testimonials
What People Say
“I still have a lot to learn but now I have a deeper reach of colleagues and other entrepreneurs dealing with the same things I am dealing with that I can reach out to and learn from ... as well as help. ”
Joe Hoskins
Founder, Heraclitus Select Bourbon
Choose Your Path
How C.R.A.F.T. Can Help You
Veteran or First Responder Entrepreneur
Get your brand discovered, connected, and growing.
List Your BusinessBy The Numbers
Our Impact
Businesses in Directory
Verified veteran-owned businesses
Brand Sales
In sales of veteran-owned brands
Event Attendees
Attendees
States Represented
Nationwide reach
Benefits Provided
In benefits provided to veteran entrepreneurs
Welcome to C.R.A.F.T. Brewing & Distilling
Preserving Tradition. Creating Opportunity.
Our Vision
To strengthen America’s independent beverage industry by creating real opportunities for veteran and first responder entrepreneurs across brewing, distilling, hospitality, agriculture, distribution, and manufacturing.
Our Mission
To support and advance the people behind the brands through community, partnerships, storytelling, education, and business development — helping veteran and first responder entrepreneurs grow sustainable businesses, preserve craftsmanship, and continue serving through industry and entrepreneurship.
What We Stand For
Foundational Pillars
Service
We honor those who serve — veterans, first responders, and community builders — by empowering them to lead in business and craft.
Tradition
We preserve the stories, methods, and values that define America's craft brewing and distilling heritage, ensuring they endure for generations.
Innovation
We embrace creativity, sustainability, and modern solutions that advance craftsmanship without sacrificing authenticity.
Equity
We open doors for underrepresented and emerging producers, ensuring opportunity through education, mentorship, and fair representation.
Community
We connect farms, producers, educators, and consumers into one powerful network — united by shared values and shared pride.
Get Connected
Join the C.R.A.F.T. Network
Let's build something meaningful — together.
C.R.A.F.T. at the Daytona 500
Join C.R.A.F.T. on the field at Daytona International Speedway and help unfurl the Honor and Remembrance Flag during the nationally televised pre-race ceremony. Participants will stand alongside NASCAR’s giant American flag during the National Anthem, with more than 100,000 fans in attendance and a military flyover overhead. $300 Value
Get Tickets Now!