Frontline Tastings is an official People’s Pour™ experience activated within the Military Influencer Conference, which welcomes 3,000+ attendees annually. With 1,000 tickets available for this tasting event and multiple side activations, brands gain direct access to an engaged audience of military leaders, creators, and industry decision-makers.
Sponsorship visibility extends across online and in-person touchpoints before, during, and after MIC. As an influencer-driven conference, authentic content is created organically by trusted voices throughout the community—amplifying brand stories far beyond the event floor.
Command Partners stand at the highest level of visibility and impact—championing veteran entrepreneurship while gaining premier recognition throughout Frontline Tastings, MIC, and the People’s Pour Awards™ ecosystem.
Battlefield Partners support the heart of the experience—where brands, creators, and industry leaders connect. This tier offers strong visibility, authentic engagement, and a clear signal of support for veterans building businesses in craft beverages.
Heritage Partners help preserve the traditions of craft while fueling future growth. This tier is ideal for brands and organizations seeking meaningful involvement and recognition without a large on-site footprint.
Allies in Craft are organizations and individuals who believe in the mission and want to be part of the movement. This tier offers accessible entry with real impact—supporting veterans while staying connected to the community.
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