How We Recognize Veteran Affiliation
Veteran-Owned
Veteran-Connected
Veteran-Founded
Founded and owned by a military veteran or first responder.
This designation applies to brands where one or more veterans or first responders hold controlling ownership and are actively involved in leadership or operations. These companies are built and led by individuals who carry their service, discipline, and real-world experience directly into entrepreneurship.
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Veteran-Founded
Veteran-Connected
Veteran-Founded
Established by a veteran or first responder, regardless of current ownership structure.
Brands in this category were originally created by a U.S. military veteran or first responder, even if ownership has since evolved. This designation recognizes the role of service members in shaping the brand’s original vision, culture, and values.
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Veteran-Connected
Veteran-Connected
Veteran-Connected
Meaningfully connected to the military or first responder community through leadership, employment, or mission.
These brands may not be owned or founded by veterans or first responders but demonstrate a genuine, ongoing commitment—such as employment opportunities, veteran focused training initiatives, or actively supporting our service-related causes and communities.
Proudly Supporting all First Responders
CRAFT recognizes the shared values of service, leadership, and sacrifice across the military and first responder communities. All designations below apply equally to qualifying U.S. military veterans and first responders, including firefighters, law enforcement, EMS, emergency medical personnel, and other recognized first responders. Brands receive the same benefits, visibility, and opportunities regardless of which service path they represent.
